Chum Bites
While the link between nutritious fruit gummies and the conservation of endangered species might not be immediately obvious, it is a connection that resonated deeply with Ben Bartley, the founder of Chum Fruit Bites. His commitment to providing healthy snack options for his children aligns seamlessly with his enthusiasm for raising awareness about the dangers facing endangered animals.
Indeed, Chum Bites are made entirely from real fruit—“100% Wild. No Fake Stuff.” However, the appeal extends beyond their great taste: the eco-friendly packaging is designed to educate consumers about endangered species, with 15% of profits directed towards WildAid’s mission.
Species like elephants, rhinos, pangolins, pandas, and polar bears are among those featured on the Chum Bites packaging. “Are you aware that every day, around 30 elephants, 5 rhinos, and millions of sharks are killed?” Ben emphasizes. “Our aim is to highlight the importance of conservation, safeguarding wildlife in their natural environments, curbing illegal wildlife trafficking, and preserving ocean health, as these issues are crucial for the survival of our own species.”
Looking ahead, Ben envisions broadening the product line to include vegetables, superfoods, and more, further enhancing support for WildAid. “WildAid are the true champions. By shifting public perception and diminishing demand, we can eradicate illegal wildlife trading within our lifetime.”
WildAid
Employing creative strategies and thinking outside conventional frameworks are essential methods for achieving success. WildAid, a wildlife conservation organization, is exemplifying this approach. Rather than focusing primarily on scientific research and direct anti-poaching initiatives, WildAid aims to shape public and governmental perspectives on wildlife conservation.
Their objectives are clear: to diminish the demand for wildlife products like shark fin and pangolin meat while collaborating with local stakeholders to foster new cultural norms that support wildlife and environmental protection through positive messaging.
Their updated mission statement articulates their goals succinctly: “Be a force for change in protecting wildlife and critical habitats from imminent threats to achieve a sustainable future.” With a robust roster of celebrity ambassadors and an extensive international media partnership, WildAid leverages free publicity across various platforms to pursue their primary mission: When the purchasing ceases, so too can the killing.
According to Founder and CEO Peter Knights, “We believe that transforming social attitudes towards wildlife products lays the groundwork for environmental improvements that will safeguard millions of animals and endangered species, as well as the health and prosperity of countless nations.”
